New Chapter for KOALAA: new design, new beginnings
If you've stopped by recently, you might have noticed: it's been pretty quiet around KOALAA. The last blog post here was from April 2022, the website still looked like 2021, and we've generally been scarce. That's changing now.
Hi, I'm Tobi
I am now taking over KOALAA as managing director, together with Vincent. It all started in April with a phone call about a collaboration between KOALAA and NVSINO, our brand at Vegan Empire GmbH. In June, we spoke again and realized: the brand needs more attention than it has recently received. Raffaela suggested: "Ask Tobi, he can handle it." I was totally keen, sat down and started to revise everything. And now here we are.
The hot water bottle in the waistband was terrible
Nobody had to convince me of the product. Ever since I've known Raffaela, she's had her heat belt; the product existed long before our time. She puts it on when she's not feeling well, gets up from her desk, goes into the kitchen, sits on the sofa, and the warmth travels with her. The image I had in my head until then was different: the classic hot water bottle, tucked into the waistband, constantly slipping. The fact that this problem had long been solved here fascinated me. In addition, the belt looks high-quality and has a history. That stuck with me because I saw it at home every day.
The most striking thing first: the website is completely new. The shop has been online since 2018, and its design has clearly shown that lately. On the first visit, you weren't quite sure whether it was supposed to be a shop or a blog, and ordering also felt more cumbersome than it should be. Now: warm cream tones instead of pink and black, soft shapes, our Koala in the middle, five languages. On mobile, the page loads faster and can be operated properly. The difference is most noticeable in a direct comparison:
Orders still came in all these years, without advertising and without marketing, most of them via Amazon. But a brand like KOALAA belongs on its own website. So we rebuilt it.
Nothing changes fundamentally: you can test every KOALAA for 30 days, shipping remains free throughout Europe, everything remains vegan, and the hot water bottles are phthalate-free. The belt remains the belt.
And next? We are currently checking whether we can gradually move our production to Europe. More on that as soon as it's ready. You'll read about it first here on the blog and in the newsletter.
If you don't want to miss anything, sign up for the newsletter at the bottom of the page. And feel free to write to us at hallo@koalaacomfort.com to tell us how you like the new design.
Your KOALAA Team 🐨